You should know by now that recruiters, employers and hiring managers alike are all looking you up on social media. Should you being doing the same?
Looking for a new job is challenging so when you land an interview it’s important to be as prepared as possible, here’s how to leverage social media when it comes to learning a bit more about your interviewer.
Go ahead and “follow”
No, we don’t mean stalk! There’s nothing wrong with using the power of the internet to uncover what you can about your interviewer – by contrast it can actually show a good deal of initiative and prove that you’ve taken the time to research ahead of your interview, so don’t be worried that you’re doing something sneaky. That being said, if you are looking someone up on social media, it’s best to be transparent about it. Go ahead and follow them on Twitter, that way if you mention one of their Tweets during the interview it won’t catch them off guard!
Pay particular attention to LinkedIn
While it’s recommended to stay honest about who you’re looking at online, you’re safest bet is to stick to profiles closely linked to work. Twitter is a good option, but LinkedIn is where you should really focus your energy. This will help you remain professional and will likely offer more insight into the company than any other platform.
If you connect with your interviewer or recruiter on LinkedIn, you’ll instantly be added to their professional network – meaning, even if this job doesn’t work out you’ll have a way to get in touch down the line.
Look for a common interest
By far the best way to use social media to your advantage in this situation is to learn as much as you can about who you’re about to meet with. Finding something you have in common allows you to make a more personal connection during the interview. Look for common threads such as friends, colleagues, universities, events or interested. This will give you something outside of the job role to discuss during the interview.
Having something in common can often ease the tension and instantly makes you more memorable.
Be a bit careful
We’ve looked at the benefits of researching your interviewer on social media, but be warned that there are some drawbacks. Try and be as sensible as possible in your research, avoiding profiles that look very personal, try not comment or ‘like’ their content until you’ve met in person. And remember…if you found them on social media they can probably find you too!
Get tips to cleaning up your online image here.