We scooped up the first prize of the night! Winning the OnRec Innovative Online Marketing Award 2012; thanks to our dedication to recruiters and candidates and online growth.
Why did we win?
- 90% of marketing activity in 2011 was online
- Strong focus on re-engaging with users
- New re-targeting strategy to increase applications
- Growing presence across social media platforms
- Strong brand awareness
- Online engagement through newsletters and mailshots
The OnRec Awards ceremony was held at The Grange St Paul’s in central London. Hundreds of recruiters from niche, generalist and supplier backgrounds were brought together to celebrate the success, growth and innovation within the recruitment sector. CV-Library was also a finalist for Innovative Offline Marketing and Best Candidate Service.
Managing Director of CV-Library, Lee Biggins: “We’re absolutely thrilled to have walked away with an award, we’ve been so close so many times and with the recent explosion of social media we’ve faced a lot of online challenges over the past 12 months. Our innovative marketing strategies concentrate on conversion and not just traffic and this is why we’re able to consistently provide our clients with the best candidates.
“The success of our online marketing efforts has led us to step into the unknown with our first ever multi-platform offline campaign; fingers crossed this is just as successful!”