Keywords are a really important part of your vacancy description, especially when using an online job board. Your advert will be flagged up to candidates based (among other things) on its content and this means keywords are, well, key!
BUT are you really looking for a passionate, motivated, dynamic and innovative cliché?
Check out Adzuna’s recent investigation into UK job ads. These results are based on their findings from 500,000 adverts. Is every British employer using the same ‘How to Write the Perfect Job Ad’ handbook?
Here’s the full list of 2012 buzzwords:
|Buzzword||Number of jobs||% of all UK jobs|
Management Today pointed out that: “the Collins Dictionary definition of ‘passionate’: ‘manifesting or exhibiting intense sexual feeling or desire’. Not necessarily something you want in the workplace…”
Stand out from the rest and use ‘wackier’ keywords. It turns out that the crazier the keyword the better paid the job, interesting!
Is wacky better?
|Buzzword||Number of jobs||Average salary|