Media Planner / Manager

Media Planner / Manager

With continued expansion into new markets and sectors The Royal Mail are looking to attract top level Media Sales / Planner’s to join a new team within the company. As a Media Planner you will create client campaigns, maximising the impact of a client’s campaign by adding Royal Mail media products to demonstrating that campaigns reach their target audiences as effectively as possible, combing creative thinking with factual analysis to develop appropriate strategies

Responsibilities

•Working with the client and the media sales team to understand a client's business and advertising objectives
•Responsible for bringing together all media insight for each individual proactive and reactive client pitch to win new revenue against revenue KPi’s
•Creates detailed proposals, with media and cost schedules and management of RM pitch budget.
•Liaising with data planners and additional creative/ production services if needed
•Thinking creatively about ways to represent direct marketing in client pitches
•Strong undertaking of media research using specialist industry resources to substantiate the pitch
•Own the media planning best practices feeding into the monthly reviews and business improvement. E.g. use of market leading tools including Touch points / TGI
•Identifying target audiences and analysing their characteristics, behavior and media habits to link with data planners

Accountabilities

A successful applicant must be able to work with clients and the media sales team to help understand the client's business and advertising objectives. Through this you will be responsible for bringing together all the media insight for each individual proactive and reactive client pitch to win new revenue for Royal Mail against revenue KPi’s.

You must be able to; create detailed proposals, with media and cost schedules and management of Royal Mail pitch budget. Liaise with data planners and additional creative/ production services if needed. And be able to own the media planning best practices feeding into the monthly reviews and business improvement. Eg use of market leading tools including touch points / TGI.

Another key aspect of the role is to be able to identify target audiences and analyzing their characteristics, behaviour and media habits to link with data planners.

Competencies:

As a successful applicant you must be able to have the ability to turn media and audience knowledge into compelling and persuasive brief for Royal Mail sales to pitch to clients. You must have the ability to work in a high-pressure role and meet client deadlines. Have a full media understanding and expert opinion in all digital and direct media. Be an excellent problem solver. You will also need to have experience with such marketing tools as TGI.

The salary for this position is circa £45,000 - £55,000 (dependant on experience) plus benefits of £5,500 Car Pot or £5,000 full cash alternative. Full private Healthcare. Entitlement to participate in the Senior Manager Bonus with a current on target bonus potential of 18% and stretch of 24%