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CV-Library Job Posting Tips
We have come up with a quick and easy guide to enhance your vacancies' positioning on job search listings.
Tips on making your advert appear higher in searches
Don't use a keyword too many times; this can cause your vacancy to appear further down on a search listing.
As a guideline, use a keyword around 5 times. Your advert will get penalised for the recurring use of a keyword which could be deemed as spamming if used excessively. For example, ten times or more within a job description.
Make sure the position title is written in the job title field. Without the job title this will position the vacancy towards the end of the search, and candidates won't know what the job actually is.
Clients should make sure they try not to use abbreviations when writing their adverts. “QS” for quantity surveyor will bring considerably less views from a candidate and will also come up within incorrect searches - e.g., a QS search brings up the qualification NVQS.
Tips to reach the widest audience
When entering a vacancy make sure that you narrow down the location preferably by postcode. This will ensure your vacancy is listed across a maximised number of searches (postcodes will not be visible to candidates).
By simply entering UK as the location it will only appear if the job seeker selects UK, which rarely occurs.
Make sure that you put the job title in the job title field and also in the main description of the job (using our keyword repetition guideline - as above). If you have a vacancy that is based in multiple locations across the UK it is better to post the vacancy more than once across a number of precise locations. If possible, always include the location of the job in the main description too.
Tips to attract candidates to your vacancies
Within the description, it is always better to put the details required from the candidate first rather than describing the company that is either advertising the role or recruiting for it. Candidates can bore very easily when reading through vacancies, so it's best to get that information in first.
The layout of the description is also important. Separated paragraphs can look more interesting to a candidate rather than one block sentence. Sometimes listing the candidate's required skills in bullet-point format can look more appealing to a jobseeker, rather than long written paragraphs.