CV-Library is Back on Your TV
Leading job board, CV-Library, is back on your screens from January 2013; attracting even more quality candidates to our CV database.
The advert will be aired from Monday 7th January, 2013, on 13 premium digital channels. Thousands of advert spots are scheduled for the first few months of 2013, engaging with professional, quality candidates. The TV advert is heavily weighted to peak times, particular early morning and evening slots.
CV-Library's Advert Storyline
"The smart and easy way to find your next job online" - This is the strap line used at the end of the commercial and it summarises what CV-Library want to express in their advert.
This job board advert contains no hidden messages, instead it is designed to show candidates how quick and easy it is to apply to jobs online. It is a direct response style advert which hopes to drive candidates directly to the site.
Key TV Advert Facts
- Thousands of advert spots
- Nationwide TV coverage in peak times
- Channels include: E4, More4, Dave, Sky News and Eurosport
- Audience: ABC1 Adults
- Over 20 million viewers
- 13 premium digital channels
4OD Advertising
In June 2013 CV-Library’s 4 on Demand advertising launched. Our TV advert is being played before popular channel 4 programmes on their online catch up player. We’re engaging with busy professionals when they catch up on their favourite TV programmes, whether they are using a computer, smartphone or iPad.
The advert will include clickable links so viewers can immediately register their CV of search for jobs online. You are unable to skip our advert so the engagement rates are very high.
- Targeting an ABC1 audience
- Over 60,000 views every two weeks
- 10,000 new viewers register with 4OD every month
- There are over 6 million 4OD users
Gym Advertising
CV-Library's advert is also live in all of the UK's leading gym chains during January and February 2013; reaching out to professional candidates who like to keep in shape.
Key Gym Statistics
- Live in over 650 gyms across the UK
- Over 500,000 adverts scheduled
- Gym campaign will last 5 weeks
- Advert being aired twice every hour in every gym
- Over 1,000 spots per gym
- Major gym chains include: Fitness First, Virgin Active, David Lloyd, LA Fitness and Nuffield
The CV-Library Owl
The audience are guided through the advert by our wise owl character. The owl demonstrates how easy it is to upload your CV, search for jobs and apply with just one click. For continuity purposes you will find the owl through the CV-Library site following the TV campaign.
Marketing
CV-Library launched their offline marketing campaign in January 2012 and attracted thousands of new users to their job board. We also re-engaged with existing users and demonstrated how easy it is to find your next job online. The TV advert is not only broadcast on TV but through the website, social media platforms and YouTube.
Further to this, the commercial also supports our current client's recruitment campaigns with more candidates joining the database and improved brand awareness.
2013 is set to be another strong year for CV-Library in terms of offline marketing. Following the launch of our next TV campaign we plan to build more trust in the brand and engage with candidates throughout the UK with alternative offline campaigns, including; London Underground adverts and train ticket gates in popular commuter stations.
TV Audience
We've focused on an ABC1 demographic in order to engage with the quality, sometimes harder to reach, candidates. As a general job board it's important that we attract job seekers from all sectors. The advert demonstrates not only how a job board works but that we have live job vacancies in all sectors and recruiters looking for candidates from all backgrounds.
