CV-Library's TV Debut
CV-Library is launching its first ever TV campaign in the New Year; attracting even more quality candidates to our database.
The campaign will run for 11 weeks from Monday 9th January, 2012. The 30 second advert will be aired over 1,500 times on over 14 premium digital channels. In order to engage with professional, quality candidates the commercial is heavily weighted to peak times, particularly early morning and evening slots.
CV-Library's Advert Storyline
"The smart and easy way to find your next job online" - This is the strap line used at the end of the commercial and it summarises what CV-Library want to express in their advert.
This job board advert contains no hidden messages, instead it is designed to show candidates how quick and easy it is to apply to jobs online. It is a direct response style advert which hopes to drive candidates directly to the site.
Key TV Advert Facts
- Over 1,500 spots
- Nationwide TV coverage in peak times
- Channels include: E4, More4, Dave, Sky News, Comedy Central and Euro News
- Programmes include: Dragons' Den, Friends and CSI
- Audience: ABC1 Adults
- 22.4 million viewings
- 14 premium digital channels
- Each adult will see the advert an average of 4 times
- 11 weeks of airtime
Gym Advertising
CV-Library's advert is also live in all of the UK's leading gym chains throughout March 2012; reaching out to professional candidates who like to keep in shape.
Key Gym Statistics
- Live in over 650 gyms across the UK
- Over 546,000 adverts scheduled
- Gym campaign will last at least 4 weeks
- Advert being aired twice every hour in every gym
- 840 spots per gym, per month
- Major gym chains include: Fitness First, Virgin Active, David Lloyd, LA Fitness and Nuffield
The CV-Library Owl
The audience are guided through the advert by our wise owl character. The owl demonstrates how easy it is to upload your CV, search for jobs and apply with just one click. For continuity purposes you will find the owl through the CV-Library site following the TV campaign.
Marketing
The launch of the TV campaign is fantastic news for CV-Library. Not only do we hope to attract new candidates but we want to re-engage with existing jobseekers and demonstrate to them how easy it is to use our service. The advert will not only be broadcast on TV but through the website, social media platforms and YouTube.
Further to this, the commercial aims to support our current clients' recruitment campaigns with more candidates joining the database and improved brand awareness.
2012 will be a strong year for CV-Library in terms of offline marketing. Following the launch of our TV campaign we plan to build more trust in the brand and engage with candidates throughout the UK with alternative offline campaigns.
TV Audience
We've focussed on an ABC1 demographic in order to engage with the quality, sometimes harder to reach, candidates. As a general job board it's important that we attract jobseekers from all sectors. The advert demonstrates not only how a job board works but that we have live job vacancies in all sectors and recruiters looking for candidates from all backgrounds.
Radio Advertising
In 2011 our first radio campaign was launched on local station Kestrel FM. We plan to continue advertising on the radio to reach more jobseekers and support local recruitment campaigns.
