Technical Sales Engineer – BCP

An excellent opportunity has arisen for an experienced Technical Sales Engineer to join a
well respected manufacturing company based in Cambridgeshire.

Job Purpose
To understand the business, customers, competitors, markets in order to research, initiate,
and develop sales leads through to a successful conclusion.

Objectives

• Promote and develop the Bespoke Composite Panels division, specifically developing new profitable customers in large flatbed format digital printing and similar industries.
• Contribute towards the formulation and implementation of the Company’s strategy.
• Develop and implement an agreed Sales strategy.
• Identify and realise full market potential of products to optimum profit levels.
• Identify, review and develop new products ideas/areas and bring successfully to market.
• Maintain, develop and build long-term relationships with existing customers as well as introducing new ones to ensure the development of a successful customer base.
• Provide a professional, quality support service to customers (external and internal) at all times throughout the various stages of the sales process.
• To ensure a professional, quality service (external and internal) is provided at all times throughout the various stages of dispatch.
• To maintain, develop and build long-term relationships.
• Develop new business in marine, rail and industrial sectors.

Sales

• Understand the business, customers, competitors and markets in order to initiate sales leads and follow-up to a successful conclusion.
• Collate all customer intelligence received regarding potential products, development projects, etc.
• Collate all marketing intelligence and information relating to market and competitor activity.
• Develop a full understanding of our competitors’ business: -
o Strengths and weaknesses
o Barriers to entry – theirs/ours.
o Strategy
• Develop and maintain up-to-date SWOT analysis.
• Have a thorough understanding of both market segmentation and customer strategies in order to deliver a strategic assessment of future changes within the business.
• Represent the sales function to ensure the company anticipates future changes by advising on the development required for transition into future competitive products/services.
• Prepare and present effective presentations to customers.
• Prepare sales forecasts on a monthly basis, improve their accuracy and monitor the actual sales by variance analysis, taking corrective action as appropriate/agreed.
• Identify potential new products and assist with their optimum development.
• Discuss new product concepts with the Product development.
• Design effective sales and marketing strategies for new and current products/services.
• Co-ordinate customer complaints and queries including customer visits and follow-up to ensure a satisfactory conclusion.
• Ensure accurate records are maintained in ACT (details of customers, potential customers, cold canvass calls – all relevant information including names, job titles, dates of calls, matters progressed, etc).
• Ensure that a proactive and reactive, professional support is provided.

In return the company offers a salary between £22 - £28k dependent upon experience, and use of company pool cars.

We will endeavor to respond to all applicants, but if you do not receive a response within 5 working days, please consider yourself unsuccessful on this application.

Syntech are operating as an Employment Agency in relation to this vacancy.