Global Manager – Search Engine Marketing

Role: Search Engine Marketing Manager

Location; UK/Europe

Pitney Bowes is the world’s leading provider of integrated mail and document management systems, services and solutions. With an annual turnover of US$6.3 billion, we help organisations of all sizes efficiently and effectively manage their mission-critical mail and document flow in physical, digital and hybrid formats.

We currently have an exciting opportunity for an experienced Search Engine Marketing (SEM) specialist to join a new team. This is an excellent opportunity for someone to shape the future of Pitney Bowes Europe’s online marketing strategy by developing and maintaining the Search Engine Marketing (SEM) go-to-market “tool kit”.

This will involve;

• Consulting with business managers, highlighting the benefits of Search Engine Optimization/Keyword content to help drive an additional pipeline away from the traditional lead techniques currently in place

• Creating and developing online copy/writing/editorial content as well as developing the strategy and execution for inter and intra site linkage

• Working with internet analytic tools such as Google analytics, Core Metrics or Omniture, for the use of analytics for SEM

Ideally you will have either an in-house or agency background who has experience of consulting with Directors and Senior Stakeholders within a business. Experience of developing and implementing an SEM strategy, as well as writing copy to maximise search. An ability to analyse and develop reports for the business managers to develop enhance their strategy ultimately leading to better business performance.