European SMB Digital Product Management and Product Marketing Manager

European SMB Digital Product Management and Product Marketing Manager

Working within our growing European Small & Medium Business (SMB) Digital team, this is an exciting new opportunity for an experienced Digital Product Manager to take ownership in the strategic development of the digital product portfolio and lifecycle to meet existing and evolving business and product goals.

The role leads the evaluation of new products and geographic expansion opportunities in Europe in conjunction with the global team and will pursue a product lifecycle management process. The role will also represent the expert voice of the SMB market in Europe by maintaining good visibility into latest trends, current issues and potential future growth opportunities around legislation changes across Europe.

In conjunction with the SMB Digital and Tactical Marketing Manager, this role is responsible for

• Managing the online development and creation of the product positioning, customer value propositions and messaging strategy.

• Developing and delivering online product marketing for each of the digital product solutions and managing through the lifecycle.

• Driving the organizations insight into new and existing customer personas

• Delivering effective ways to drive new revenue growth, retention and customer engagement through online marketing channels.

The role is accountable to develop the appropriate go-to-market channel strategies in each market and to work with the SMB digital marketing team, local marketing and sales teams to assist with execution of the strategies. The role will also help create and expand the SMB's online expansion through product development and enhancement of the pbSmart family, including pbSmart essentials and the small business microsite.

Knowledge and Educational Background

• Exceptional digital product marketing and management experience

• Proven experience of working on world class digital marketing projects

• Experience of working within European teams

• Experience of developing and managing web sites and online applications

• Background in managing the definition and execution of projects from conceptualization through to implementation

• Fluent in French or German

• Digital Marketing Qualifications

• Marketing Degree