The position for Marketing Manager in Letchworth Garden City is no longer available
Our client is a large reputable organisation based in Letchworth currently recruiting for a Marketing Manager to head up their retail side of the business. The main objective of this role will be to develop, implement, manage and evaluate the marketing strategy for the companiesí retail portfolio of products to achieve the commercial objectives incorporating product portfolio offering, new product development, pricing strategy, advertising and promotion, brand positioning, image development and events.
Key responsibility areas will include:
To develop winning commercial propositions and deliver budgeted volume and brand contribution targets whilst improving brand equity across all channels;
Identify line extension and NPD opportunities and successfully launch these products to generate new profit streams;
Monitor brand progress against above plans, highlighting deviations and prepare appropriate compensatory proposal;
Set sales fundamental objectives and develop activities with the key focus of delivering wins at customer level whilst not compromising the brand positioning;
Ensure that agencies perform within agreed budget levels and service standards for UK activities;
Management of strategic marketing budget;
Candidates applying for this role will ideally be degree qualified and hold a CIM qualification. You will need to have previous brand/customer marketing experience, people management, commercial awareness as well as project management with excellent implementation skills.
Job Type: Perm
Start Date: ASAP
Salary: £35,000 - £40,000
Ref No: 4804
Date Advertised: 24.04.12
To apply for this position, please e-mail your CV . Due to the number of applications we are currently receiving, if you do not receive a response within 7 days please assume your application was unsuccessful on this occasion
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