Online Marketing Executive

Do you have a strong background in Digital Marketing within the B2B sector ideally within IT/Technology? Do you have proven experience with Google Analytics and Adwords?

Our client, a Global Technology company, is looking for an enthusiastic and experienced Online Marketing Executive to join their growing marketing team. Reporting into the Marketing Communications Manager the ideal candidate will be educated to degree level, be a strategic thinker and capable of developing and implementing plans to ensure effective online marketing channels. You will oversee website performance and user experience, social media and web analytics management, as well as providing online marketing campaign support.

Key areas of responsibility include:-

• Create, implement and publish bespoke content (B2B) for all online communications
• Monitor and develop web resources to create new online opportunities
• Work closely with Marketing Managers on development of EMEA websites
• Create, implement and publish campaign landing pages
• Devise, implement and measure effectiveness for all online marketing campaigns and activity
• Provide regular reporting of web activity; follow up analysis of data and input into future web and e-commerce activity
• Development, implementation and on-going management of Google Analytics/SEO
• Implementing digital marketing initiatives both internally and externally
• Liaising with global Marketing Teams
• Relationship management of external agencies
Suitable candidates will have:-
• Intermediate HTML knowledge preferred
• Experience designing and creating websites and landing pages
• Knowledge of .php and .aspx desirable
• Experience in CMS systems preferred
• Experience successfully using social media in a B2B environment
• Previous experience in Google Analytics and Adwords a must
• Analytical and detail orientated approach a must
• Proven background in developing highly targeted online marketing campaigns and monitoring their effectiveness
• Strong awareness of social media industry
• Experience with digital media desired but not essential
• Relevant strong business experience in the IT industry preferred
• Understanding of the B2B sector

For further details please contact Karen, Holly or Emily or email your CV