Sales Manager (B2C Home Improvement)

Location: Office-based (with occasional travel to customer homes)
Salary: Competitive basic salary + commission + benefits
Recruiting on behalf of: A well-established UK home improvement business

About the Role

Chase Taylor Recruitment are working on behalf of a respected and growing home improvement company to recruit a Sales Manager focused on B2C (consumer) sales.

This is a predominantly office-based role where you will be responsible for managing and driving sales performance within a fast-paced, customer-focused environment. You will lead from the front in converting high-quality inbound and self-generated enquiries into successful home improvement sales, with occasional visits to customers’ homes where required to support the sales process.

The role suits a commercially driven sales professional with strong leadership capability and a proven background in home improvement, windows, doors, or related B2C sectors.

Key Responsibilities

• Manage and drive B2C sales performance within the home improvement division
• Lead, support, and motivate a small sales team to achieve and exceed targets
• Handle incoming customer enquiries and convert them into confirmed appointments and sales
• Oversee the full sales cycle from initial enquiry through to order conversion
• Conduct occasional customer home visits to support complex or high-value sales
• Ensure all customer interactions are handled professionally and in line with company standards
• Monitor pipeline performance, sales KPIs, and conversion rates
• Identify opportunities to improve sales processes and increase overall conversion
• Work closely with installation, surveying, and operations teams to ensure smooth order fulfilment
• Maintain strong product knowledge across windows, doors, and related home improvement solutions

About You

The successful candidate will be a hands-on, results-driven sales professional with strong experience in B2C home improvement sales.

You will have:

• Proven experience in a Sales Manager, Senior Sales Executive, or Team Leader role
• Background in windows, doors, glazing, conservatories, or general home improvement sales
• Strong B2C sales experience, ideally involving home visits or showroom-based selling
• Ability to lead, coach, and motivate sales teams
• Excellent communication and negotiation skills
• A target-driven mindset with a strong focus on conversion and customer experience
• Strong organisational and pipeline management skills
• Ability to work effectively in an office-based environment with occasional field/customer travel

What’s on Offer

• Competitive basic salary with uncapped commission structure
• Office-based role with structured working environment
• Opportunity to lead within a growing and successful home improvement business
• Supportive team culture with clear progression opportunities
• Long-term career development within a stable and expanding organisation