Business Development Manager (On-Trade Drinks) Cumbria Up to £50,000 Basic Salary + Company Car + Uncapped Bonus

We are looking for an ambitious and commercially driven Business Development Manager to join a leading drinks wholesaler covering Cumbria and the surrounding areas.

This is an exciting opportunity for someone with experience in the on-trade drinks industry or a strong hospitality management background who is passionate about building relationships, driving sales, and developing profitable accounts across pubs, bars, restaurants, hotels, and venues.

The Role

As Business Development Manager, you will be responsible for managing and growing a portfolio of on-trade customers while identifying and securing new business opportunities throughout the region.

You will work closely with independent venues as well as larger hospitality operators, helping customers develop their drinks offering across beers, wines, spirits, and premium products.

Key responsibilities include:

Developing new on-trade business across Cumbria
Managing and growing existing customer accounts
Building strong relationships with pub, bar, restaurant, and hotel operators
Advising customers on product ranges, trends, promotions, and category opportunities
Delivering sales growth against agreed targets and KPIs
Conducting regular customer visits and territory planning
Working collaboratively with internal teams to ensure excellent customer service
Keeping up to date with market trends and competitor activity

About You

We are keen to hear from candidates who have either:

Previous field sales experience selling into the on-trade drinks sector
or
Hospitality management experience with strong commercial awareness and a passion for the drinks industryYou will also have:

Strong knowledge of alcoholic drinks including beers, wines, spirits, and premium categories
Excellent relationship-building and communication skills
A driven, target-focused attitude
The ability to work independently and manage your own territory
Strong negotiation and account management skills
A full UK driving licence

What's on Offer

Basic salary up to £50,000 per annum
Uncapped bonus structure
Company car
Excellent opportunities for career progression
The chance to work with a respected and growing drinks wholesalerInterested? Apply now with an up to date CV to be considered for this exciting Business Development Manager opportunity.WR Logistics are the #1 recruitment partner for all vacancies in the logistics industry. We recruit in the UK & USA for permanent jobs.

WR is acting as an Employment Agency in relation to this vacancy.